"It's not your usual online shop, but a real up-to-date guide to discovering talent."

NJAL in the Press — Vogue Italia

 

NOT JUST A LABEL (NJAL) has rewritten the rules of global fashion shopping. NJAL brings collections from over 18,000 emerging designers around the world, available to buy before they are seen anywhere else. 

 Shopping on NJAL is simple. Take your pick of the selection of independent designs, check out, pay by card or PayPal, and your purchases will be dispatched within 48 hours, or crafted especially to your requirements within three weeks. However, there is a difference. NJAL's products aren't lurking in a storage facility or a factory floor. Every product you buy on NJAL is delivered to your doorstep directly from the studio of a young independent designer. Hand-packaged, hand-crafted, and helping emerging design talents to support themselves wherever they are based in the world. The NJAL shop puts the power — and the profits — back into the hands of young designers.

This unique concept cuts out the middle-men, creating a direct link between shopper and designer. 70% of your spending directly funds the designers' progress and businesses worldwide.

Purchase items that are unique, original, and even made to order to your individual requirements, selected and professionally curated by the NJAL Team. NJAL’s designers guarantee the highest quality of materials, free worldwide delivery and outstanding personal customer service.

Contact us for further information or a quote.

Kapila Dress
Shop - Alicia Reina | £285.00

Kapila Dress

Original embroidered cotton and silk jersey dress with mi...
Ginger Blossom Leotard
Shop - Alicia Reina | £175.00

Ginger Blossom Leotard

Bronze silk jersey bodysuit with mint colored silk blouso...
Aloe Tunic
Shop - Alicia Reina | £255.00

Aloe Tunic

Mint colored silk tunic dress with organza and silk bindi...
Agave Column Dress
Shop - Alicia Reina | £310.00

Agave Column Dress

Kyanite blue silk column dress with silk jersey details a...